Does the new Kellogg test box signal the beginning of the end for the current cereal box?
i think that it is too early to tell if all cereal boxes will be modified to Kellogg's new design; but if it has a good turn out, then yes i'm sure other cereal brands will change their packaging to the newer version.
What do you see as the benefits and/or drawbacks to the new box design?
Benefits:
-spending less money on packaging and even shipping cost (not by much)
-more geometrically friendly
Drawbacks:
-some say that the new boxes are harder to fit in their "cupboards" (geometrically friendly...maybe not so much)
-Might lose sales while evaluating the new improved boxes (people will see smaller boxes and think they are getting less for their money and go to a different brand)
Friday, January 30, 2009
Wednesday, January 28, 2009
Hilton Head Island
1. Is this enough to boost tourism to Hilton Head?
I think that the campaigning with help Hilton Head gain more recognition but i don't think it will be the boost they are looking for.
2. Is it wise to target consumers who are in driving distance?
I think it is very smart to target consumers in driving distance because times are hard and they wont have to pay for traveling expenses.
3. Is this slogan enough to catch your attention as a tourist?
experience the coast “as only an insider can” : if that what the question is refering to then no; maybe if i were older but i think they could have done a lot better of a job with coming up with a slogan.
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
Relax all day and party all night;Hilton Head
I think that the campaigning with help Hilton Head gain more recognition but i don't think it will be the boost they are looking for.
2. Is it wise to target consumers who are in driving distance?
I think it is very smart to target consumers in driving distance because times are hard and they wont have to pay for traveling expenses.
3. Is this slogan enough to catch your attention as a tourist?
experience the coast “as only an insider can” : if that what the question is refering to then no; maybe if i were older but i think they could have done a lot better of a job with coming up with a slogan.
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
Relax all day and party all night;Hilton Head
Tuesday, January 27, 2009
Verizon-Alltel Merger
So. Verizon's buying Alltel. Worried your Alltel service is going away? It's looking like that may not happen until 2009 - or even 2010.
I started thinking about this when I saw the news story today that the Department of Justice is asking Verizon to divest certain markets they bought as part of their purchase of Rural Cellular, which happened in July 2007. Yes, it's been 11 months and that acquisition still hasn't closed.
But that's par for the course for wireless company acquisitions. They're complicated. AT&T and Cingular proposed to merge on Feb. 17, 2004. The merger closed on October 26, and the company finally retired the AT&T brand on April 26, 2005. So that's 14 months. T-Mobile recently picked up SunCom; the merger was announced on September 17, it closed on Feb. 22, and T-Mobile told me recently that SunCom would vanish sometime around the third quarter of this year. So - a year, again. Alltel said they were buying Western Wireless in January 2005. The merger closed in August, but the brand didn't go away until 2006.
There are some complicated political issues that Verizon/Alltel must work out, too.
Let's start with the currently unsettled political situation. Verizon and Alltel have said they hope to close the deal by the end of the year. That requires a lot of government approvals. Hm - what's going to be happening in the federal government between early November 2008 and mid January 2009? Lots of personnel shuffling, and very little decision making. That's one brake on things.
There's a general rule that the FCC has followed so far, that one carrier shouldn't own both halves of the 850 Mhz cellular block in a market. So I'm assuming the FCC will ask Verizon to divest markets where both they and Alltel hold 850 Mhz spectrum. According to these maps, that includes counties in pretty much every state in the Mountain time zone, Minnesota, Iowa, Michigan, Ohio, Virginia, both Carolinas, Georgia and Alabama. They'll have to find buyers for that spectrum, too. Could that happen? Sure. Will it take time? You bet.
Once they've sorted out that mess, they're going to have to deal with the fact that Verizon has a reputation for relatively high rates. Great coverage, terrific customer service, but high rates. If I were a senator from, say, Arkansas, you bet I'd run an inquest into whether rates for existing Alltel customers in Little Rock will shoot up once they try to renew their plans.
So fear not, Alltel subscribers, at least not in the short term. Verizon has a long row to hoe before they can gobble up and completely eradicate everything you like about your cell phone service.
I started thinking about this when I saw the news story today that the Department of Justice is asking Verizon to divest certain markets they bought as part of their purchase of Rural Cellular, which happened in July 2007. Yes, it's been 11 months and that acquisition still hasn't closed.
But that's par for the course for wireless company acquisitions. They're complicated. AT&T and Cingular proposed to merge on Feb. 17, 2004. The merger closed on October 26, and the company finally retired the AT&T brand on April 26, 2005. So that's 14 months. T-Mobile recently picked up SunCom; the merger was announced on September 17, it closed on Feb. 22, and T-Mobile told me recently that SunCom would vanish sometime around the third quarter of this year. So - a year, again. Alltel said they were buying Western Wireless in January 2005. The merger closed in August, but the brand didn't go away until 2006.
There are some complicated political issues that Verizon/Alltel must work out, too.
Let's start with the currently unsettled political situation. Verizon and Alltel have said they hope to close the deal by the end of the year. That requires a lot of government approvals. Hm - what's going to be happening in the federal government between early November 2008 and mid January 2009? Lots of personnel shuffling, and very little decision making. That's one brake on things.
There's a general rule that the FCC has followed so far, that one carrier shouldn't own both halves of the 850 Mhz cellular block in a market. So I'm assuming the FCC will ask Verizon to divest markets where both they and Alltel hold 850 Mhz spectrum. According to these maps, that includes counties in pretty much every state in the Mountain time zone, Minnesota, Iowa, Michigan, Ohio, Virginia, both Carolinas, Georgia and Alabama. They'll have to find buyers for that spectrum, too. Could that happen? Sure. Will it take time? You bet.
Once they've sorted out that mess, they're going to have to deal with the fact that Verizon has a reputation for relatively high rates. Great coverage, terrific customer service, but high rates. If I were a senator from, say, Arkansas, you bet I'd run an inquest into whether rates for existing Alltel customers in Little Rock will shoot up once they try to renew their plans.
So fear not, Alltel subscribers, at least not in the short term. Verizon has a long row to hoe before they can gobble up and completely eradicate everything you like about your cell phone service.
Monday, January 26, 2009
$uper Bowl Ads
1. What are you thoughts on a company spending this type of money on an advertisement?
i think that it is absolutely insane that people are more than willing to get their advertisements shown during the Super Bowl. i understand that it is the best time to have your commercial watched because such a great number of people are watching and even after the Super Bowl the commercial will be ranked and talked about for the following week on the internet and radio. So if you have the money then sure...
2. If you were a business owner or CEO would you spend this type of money to advertise?
if i had the money and if i knew that it was going to get my businesses name a lot more recognition then yes i would.
3. Do you think that the Super Bowl could bring a company that much more business than other times?
since Super Bowl commercials are the reason why some viewers even watch, i do believe that it might bring a company more business but i don't think as much as they pay for it for some.
4. If you didn't advertise during the Super Bowl, what event would you focus most of campaign on?
i would focus most of my campaigning during all of the award serimonies for movies and celebrities because that has a good cluster of people watching and i could get more than one target markets attention.
5. Would this be a great place to spring board a campaign?
i think that it would be for the larger companies. then again, it could get a company that is just starting out all of its recognition if they have a good commercial because that's the only thing that people are going to have to go off of about your business.
i think that it is absolutely insane that people are more than willing to get their advertisements shown during the Super Bowl. i understand that it is the best time to have your commercial watched because such a great number of people are watching and even after the Super Bowl the commercial will be ranked and talked about for the following week on the internet and radio. So if you have the money then sure...
2. If you were a business owner or CEO would you spend this type of money to advertise?
if i had the money and if i knew that it was going to get my businesses name a lot more recognition then yes i would.
3. Do you think that the Super Bowl could bring a company that much more business than other times?
since Super Bowl commercials are the reason why some viewers even watch, i do believe that it might bring a company more business but i don't think as much as they pay for it for some.
4. If you didn't advertise during the Super Bowl, what event would you focus most of campaign on?
i would focus most of my campaigning during all of the award serimonies for movies and celebrities because that has a good cluster of people watching and i could get more than one target markets attention.
5. Would this be a great place to spring board a campaign?
i think that it would be for the larger companies. then again, it could get a company that is just starting out all of its recognition if they have a good commercial because that's the only thing that people are going to have to go off of about your business.
Friday, January 23, 2009
Coca-Cola Co.
1.What are your thoughts about Coca-Cola's new marketing campaign to push people back towards softdrinks?
Personally i myself don't drink softdrinks so i feel that all of my answer are going to be bias and lean towards this being a bad idea; but any new advertising campaigns should get consumers attention.
2. Do you think it will be successful?
I think that lowering the price of Coke (Zero/Diet), Sprite and Fanta to $0.99 will increase sales, but i don't know if it will bring Coca-Cola back where they were before the beginning of last year since they are competing with PepsiCo Inc.
3. Will the new bottle and lower price be enough to attract customers back to softdrinks?
When i buy drinks looking at how "cute" or "attractive" the bottle is plays a factor on if i purchase the drink or not, so hopefully it will help attract customers back to softdirnks.
4. Do celebrity spokespersons really help sell goods or services? will it work here?
Coca-Cola mentioned that they wanted to attract younger customers and i think using a celebrity spokesperson is a great way to get that target markets attention.
Personally i myself don't drink softdrinks so i feel that all of my answer are going to be bias and lean towards this being a bad idea; but any new advertising campaigns should get consumers attention.
2. Do you think it will be successful?
I think that lowering the price of Coke (Zero/Diet), Sprite and Fanta to $0.99 will increase sales, but i don't know if it will bring Coca-Cola back where they were before the beginning of last year since they are competing with PepsiCo Inc.
3. Will the new bottle and lower price be enough to attract customers back to softdrinks?
When i buy drinks looking at how "cute" or "attractive" the bottle is plays a factor on if i purchase the drink or not, so hopefully it will help attract customers back to softdirnks.
4. Do celebrity spokespersons really help sell goods or services? will it work here?
Coca-Cola mentioned that they wanted to attract younger customers and i think using a celebrity spokesperson is a great way to get that target markets attention.
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