Does the new Kellogg test box signal the beginning of the end for the current cereal box?
i think that it is too early to tell if all cereal boxes will be modified to Kellogg's new design; but if it has a good turn out, then yes i'm sure other cereal brands will change their packaging to the newer version.
What do you see as the benefits and/or drawbacks to the new box design?
Benefits:
-spending less money on packaging and even shipping cost (not by much)
-more geometrically friendly
Drawbacks:
-some say that the new boxes are harder to fit in their "cupboards" (geometrically friendly...maybe not so much)
-Might lose sales while evaluating the new improved boxes (people will see smaller boxes and think they are getting less for their money and go to a different brand)
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It's also economic friendly since they're using 8% less than before.:) That is true that they might lose sales trying to see if the smaller boxes are likable.
ReplyDeletei agree the trial run hasn't even gotten half way through it would be foolish to try and predict what companies will do. Yeah people will start spending their money elsewhere
ReplyDeleteyes, i do think if this works out, other brands will jump on the band wagon !
ReplyDeleteI agree with your drawbacks on this one because when people will see a smaller box, they think that they are not getting their money worth.
ReplyDeleteI definitely agree with you on the fact that when people see a smaller box, they will automaticaly think they are getting less. Good piont.
ReplyDelete