The American Pie Factory

1. Do you believe that the owners did a good job of market research?
the article didn't really give information about that but they seem confident in the company doing well so i guess. (the name doesn't match what they sell; that bothers me)

2. Do you feel as thought this business can be successful or are there too many sports bars and pizza places to go to?
i think that they will do if they offer good tasting food and amazing customer service but like other restaurants business might slow down some after being opened for a while.

3. With the economy, how can they make sure this business survives?
not getting themselves in too deep. they need to start small and as the economy changes make those changes along with it.

4. How would you market this business to possible customers? Give your best sales pitch!!
PARENTS; SUMMER IS JUST AROUND THE CORNNER! THE KIDS ARE PLAYING SPORTS AND AFTER GAMES THEY'RE READY TO EAT! WHY NOT BRING THE WHOLE FAMILY ON DOWN TO THE NEW AMERICAN PIE FACTORY LOCATED ON 103 Beacon Drive, near Pelham Road and I-85. WE HAVE A FAMILY ENVIRONMENT THAT'S JUST WHAT YOU NEED TO KEEP THE KIDS HAPPY AND FULL! AT NIGHT WE TRANSFORM INTO A MORE MATURED ATOMOSPHERE SO PARENTS COME BACK AND RELAX WITH US WE OFFERS 24 DIFFERENT TYPES OF BEER ON TAP!