1.What are your thoughts about Coca-Cola's new marketing campaign to push people back towards softdrinks?
Personally i myself don't drink softdrinks so i feel that all of my answer are going to be bias and lean towards this being a bad idea; but any new advertising campaigns should get consumers attention.
2. Do you think it will be successful?
I think that lowering the price of Coke (Zero/Diet), Sprite and Fanta to $0.99 will increase sales, but i don't know if it will bring Coca-Cola back where they were before the beginning of last year since they are competing with PepsiCo Inc.
3. Will the new bottle and lower price be enough to attract customers back to softdrinks?
When i buy drinks looking at how "cute" or "attractive" the bottle is plays a factor on if i purchase the drink or not, so hopefully it will help attract customers back to softdirnks.
4. Do celebrity spokespersons really help sell goods or services? will it work here?
Coca-Cola mentioned that they wanted to attract younger customers and i think using a celebrity spokesperson is a great way to get that target markets attention.
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I think if sodas lower their costs that people drink sodas will buy them to save on money because the economy is bad right now, and if lowering the costs atracts them then the soda companies should just have cheaper softdrinks.
ReplyDeleteyour right, if they lowerd prices it would partly increase sales but not back to what they were about a year ago ! The look of the bottle would most definantly attract(:
ReplyDeleteI also don't drink soft drinks and I think that has more to do with the push of being healthy phase that has been going on the past few years more than it has to do with saving money due to the economy. However, Coca-Cola has always done well and I think this campaign will also be a success.
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